The answer is no in most states. In the majority of states you do not need to be a licensed sonographer or have a medical background to own an elective ultrasound studio. White Stork & Co. provides comprehensive, ground-up training that covers everything from scanning techniques to client care and studio operations. Whether you're brand new to ultrasound or transitioning from another career, we give you the tools and support to succeed.

Not at all. While some owners choose to go through training and then scan clients themselves, it's not required. Many franchisees may choose to hire staff to perform scans while they focus on running and growing the business. We'll help you with both hiring and training so you can build the team that best fits your goals and lifestyle. 

Most franchisees will want to be fully invested in their individual studios, however you will be able to set your own schedule and go into the studio as much or as little as you want. We will help guide your setup to match your goals.

From day one, you'll receive comprehensive, hands-on training designed to set you up for success- no prior business experience is needed. Our support includes: 

•  In-depth initial training on business start-up, ultrasound, client experience, studio operations,  sales, & more
•  On-site or virtual launch support to help you open with confidence
•  Ongoing coaching in marketing, staffing, and growth strategy
•  Access to a library of resources, SOPs, video training, and branded materials
•  Continual updates and community support as the brand evolves

We're here to guide you every step of the way- from your first scan to your first fully booked week. 

No, not at all. While some of our franchisees may come from a photography background, it's not a requirement. If you're not a photographer, you can easily outsource photography inquiries to local professionals or focus solely on the ultrasound and boutique side of the business. We provide support and tools for both approaches- so whether you want to photograph sessions yourself or build a trusted vendor network, you can tailor the studio to your strengths. 

Absolutely not. When you join White Stork & Co., you're never in this alone. After your studio launches, we continue to provide ongoing support in operations, marketing, training, and growth strategy. You'll have direct access to our team, regular check-ins, new resources as we evolve, and a growing community of franchisees. Your success is our success- and we're here to support you every step of the way. 

According to our Franchise Disclosure Document (FDD), we estimate the time between signing your franchise agreement and opening your studio to be approximately 6 to 9 months.  This includes site selection, studio build-out, training, and preparation for launch. We'll guide you through every step to ensure a successful opening.

Your total investment will vary based on location, space, and equipment choices, but startup costs begin under $100,000. We'll provide a complete breakdown of the investment- including franchise fee, build-out, and equipment -after you complete your initial inquiry and you will also receive our Franchise Disclosure Document (FDD). There are no surprises- we walk you through everything step-by-step.